Luxury Champagnes Rank as Some of the Most Influential Brands in Music
For as long as music has been prominent in pop culture, artists have been referencing brands in their lyrics. Therefore, a new study by luxury retailer Fenwick has revealed which fashion and champagne brands are the most influential in the music industry.
The top three champagne brands mentioned in music:
- Moët & Chandon – 861 lyric mentions
- Dom Pérignon- 180 lyric mentions
- Veuve Clicquot – 95 lyric mentions
Champagne is not only consumed by musicians but also features frequently in their songs. Moët & Chandon was crowned the most influential in music, being mentioned 861 times within songs, followed by Dom Pérignon mentioned 180 times and then Veuve Clicquot mentioned 95 times.
Most recognisably, these brands were mentioned by the likes of Taylor Swift, Katy Perry, Jay-Z and Calvin Harris. In ‘Drinking from the bottle’ by Calvin Harris he quotes “Yeah so bring the Veuve Clicquot”, whilst both Perry and Swift mention Dom Pérignon in their songs Champagne Problems and Birthday. Meanwhile, Jay-Z mentions champagne brand Moët & Chandon when singing “I’m feelin it fill the glass to the top with Moet” in his song Feelin’ It.
Moët & Chandon Crowned the 8th Most Influential Luxury Brand in Music
Out of all the fashion and champagne brands analysed, Moët & Chandon was the only champagne brand making it to the top 10 most influential luxury brands in the wider study. Overall, Moët ranks as the 8th most mentioned luxury brand in music beating the likes of major fashion houses like Dior, Givenchy and jewellery brand Cartier.
Meanwhile, Dom Perignon, whilst not making it in the top 20 most-mentioned brands, ranks 23rd overall followed by Veuve Clicquot ranking 28th and beating major brands like Jimmy Choo, Alexander Wang, Moncler and Bulgari.
About Fenwick
Fenwick is known for providing the finest selection of luxury across fashion, beauty and lifestyle, curated into a sophisticated shopping space and bestowed with in-store events, treatment rooms, bespoke services, and popular restaurants. Loyal to its brilliant and British heritage, Fenwick is proudly the largest family-owned group of department stores in the United Kingdom.