Ontinyent bets on wine as a driver of local revitalisation
Wine tourism is not limited to large routes or well-established destinations. It is also built from the local level up. On April 9, 2026, the Valencian municipality of Ontinyent announced the organisation of an event focused on wine and cured meats aimed at revitalising its municipal market.
The proposal combines tastings, local products, and affordable prices, with the goal of attracting both residents and visitors. It reflects a strategy that is increasingly common in smaller towns: using wine as a driving force to stimulate the local economy and trade.
These types of events stand out for their closeness and their ability to build community. Unlike large-scale festivals, their value lies in authenticity, direct contact with producers, and integration into the everyday life of the municipality.
In addition, their format is particularly effective in digital communication terms. The combination of gastronomy, local atmosphere, and shared experiences generates highly engaging content for social media, amplifying its reach.
In this sense, wine acts not only as an economic catalyst, but also as a social and cultural one.
Tip
Wine tourism is becoming a driver of wealth creation for rural development. Platforms are needed that translate scientific and technical knowledge into accessible formats for rural areas, enabling the development of projects that generate value across the entire ecosystem.
Ontinyent is a great example that wine tourism activity can be developed regardless of the prominence of the wine sector in the geographical area where it is located.
Sobrelías Redacción
Sobrelías Redacción